As blogged at marketingspoonful.com:
Posted on March 6th, 2009, by admin
Maverick Creative Group recently commissioned a survey to determine clients’ attitudes about consultants. The survey was developed by Maverick Creative Group and administered by surveydepartment.com in conjunction with Clear Voice.
We talked to 100 businesses with less than $10 million in revenue that have been in business less than 10 years. We asked them about consultants who do everything from marketing to operations.
We found that 74 percent of companies that have used a consultant have had what they would call a successful experience. Nearly a third of them said their experience was very successful.
What they want most from a consultant is a solution that comes from a results-oriented approach.
This sounds like basic stuff, but what I hear clients saying, loud and clear, is that they recognize they need help from consultants (about half the companies surveyed have used a consultant before). They just want someone who tries to understand their needs and does more doing than talking. This flies in the face of what many consultants are all about.
If you would like more details from the Maverick Creative Group survey please call 316-733-1002 or e-mail us at email@example.com.